Quick facts
- Population: 32,578
- Men: 19,387 (60%)
- Women: 13,191 (40%)
- Median Resident Age: 43.2 years
- Median Household Income: $57,158
- College Educated Adults: 12,927 (40%)
Shelby County
While it is one of the smaller surrounding Indianapolis counties, it is large in retail opportunity. Shelby County has over $508 million in consumer buying power among its 32,000 plus residents. As this area continues to grow, so will its needs for more retail spending closer to home. -Utilizing The Star products and sections can help you reach the right demographics in Shelby County. From families to business people, The Star provides the best reach of any media outlet in Central Indiana.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Daily Star
Each day, over 475,000 central Indiana adults turn to the daily Star to get their news and information.
Sunday Star
Each Sunday, over 700,000 central Indiana adults turn to the Sunday Star for news and a wide array of sections targeted by demographics and lifestyle interest.