Quick facts
- There are over 1.6 million people in the Indianapolis Metropolitan market and the population is expected to grow 6% by 2012.
- There are more than 650,000 households and over 440,000 families.
- The average household income is $70,414.
- Over 295,000 adults age 25 and older hold a bachelors degree or more.
- More than $28 billion is spent each year on retail sales and eating/drinking places.
- Star Media reaches over 868,000 adults 5.0 times each week in the Indianapolis Metropolitan market.
- IndyStar.com has over 40 million page views each month.
SOURCES: 2007 Claritas iMark, 2008 Scarborough, R1, Indianapolis Metro, SiteCatalyst 2008
Indianapolis Metro
The Indianapolis Star is both the No. 1 media outlet and the No. 1 source for advertising information in central Indiana. The Star provides access to more of the 1,170,071 adults in the eight-county metro area than any other. The Star's geographic segments and targeted products help you reach the right consumers. By advertising in Star products and localized sections, you are exposing your advertising message to a community with over $18 billion in consumer buying power.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Daily Star
Each day, more than 490,000 Central Indiana adults turn to The Star to get their news and information.
IndyMoms The Magazine
Due to the overwhelming success of IndyMoms.com, The Star created a print edition that's targeted to busy moms throughout Central Indiana.
IndyStar.com
With more than 43 million page views each month, IndyStar.com is central Indiana's number one online news source.
