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Healthy Living

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From choosing the right athletic shoes to medical tips, the Healthy Living section offers beneficial information for health-conscious Central Indiana adults. Advertisers have the benefit of reaching purchase decision-makers who associate these products with a healthy lifestyle.


  • Overall, 79% are age 35 or older.
  • In the past year, 48% of Healthy Living readers bought athletic shoes and 29% bought athletic clothing.
  • More than two-thirds participate in physical fitness activities.

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