How it works

Pick the type of customer you want to target from the list above. We'll show you some of our products and advertising bundles that will help you reach those consumers.
242

Quick facts

  • 48% have children under the age of 17 living in the home.
  • 81% are employed.
  • Over 17% have post-graduate degrees.
  • 59% spent $500 ore more on home improvements in the past year.
  • 29% bought fine jewelry in the past year.
  • 19% went to an art museum in the past year.
  • 43% have a 401-K plan.
  • 7% plan to buy a major appliance in the next year.
  • Affluent homeowners are more than twice as likely as other central Indiana adults to plan on spending $25,000 or more on their next vehicle purchase.

Affluent Homeowners

Affluent homeowners turn to The Star for their local and international news, as well as for articles impacting their lives and families. The Star is the resource most trusted by businesses trying to target their ideal customers. Each week, 86% of affluent homeowners (those earning $75,000 or more per year) are reached by Star products. From home improvements to car purchases, central Indiana's affluent homeowners look to The Star for all their information needs.

Top-performing products

Advertise in these Star Media products to connect with potential customers.
64

Carmel Magazine

Monthly publication mailed to affluent households in Carmel ZIP Codes in Hamiliton County.
12

Carmel Star

The Carmel Star reaches this sophisticated and intellectual city every day.
13

Daily Star

Each day, over 475,000 central Indiana adults turn to the daily Star to get their news and information.
125

Saturday Home and Garden

The Star's Saturday Home & Garden section provides the latest decorating trends as well as tips for fixing a household problem.
108

Healthy Living

Each Tuesday, the Healthy Living section provides pertinent information to active adults.