Quick facts
- Adults age 18-34 are 43% more likely than other central Indiana adults to be employed part time.
- 62.1% have children under the age of 17 living in the home.
- 48.4% are college educated.
- 55.1% own their home.
- 49.7% have an annual household income of $50,000 or more.
- 78.7% age at a fast food restaurant in the past week.
- 56.7% shopped at a bookstore in the past 3 months.
- 35.2% enjoy bowling.
- 84.1% shopped at a home accessory store in the past year.
Young Adults
Spanning Generation X and Y, young adults in central Indiana (age 18 to 34) are an enigmatic demographic.
Top-performing products
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Connect with Indy's young, active and tech savvy residents.
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