Saturday Home and Garden
With homeownership increasing across central Indiana, residents are constantly looking for do-it-yourself ideas and ways to beautify their surroundings. With seasoned gardening writers producing articles, homeowners can find the best tricks from growing roses to winning the war with Japanese Beetles. This unique segment can efficiently be reached by advertisers targeting home and garden enthusiasts.
- Among the Saturday Home & Garden section readers, 81% are homeowners, 62% are married and 61% have some college education or more.
- In the past year, 44% spent more than $500 on home improvement projects.
- In addition, 79% bought hardware, building, paint, lawn or garden items and another 79% shopped at a home accessory store.
- Overall, 46% of this section's readers are gardeners.
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