Quick facts
- 49% of central Indiana women have a household income of $50,000 or more.
- 55% are married.
- 54% are college educated.
- 61% are employed full or part-time.
- 44% have children under the age of 17 living at home.
- 42% took a domestic air flight last year.
- 79% use coupons.
- 54% attended one or more movies in the past three months.
- 26% purchased athletic clothing in the past year.
- 89% have shopped at a department store in the past month.
- 74% bought cosmetic, perfume or skin care items in the past year.
Women
Women are the driving force behind shopping, grocery buying, and household purchases. With over half a million shopping at a department store in the last month alone,they re an extremely important target for retailers. That is why so many advertisers turn to The Star to get their messages to these shoppers. From athletic gear to cents off coupons, over 467,000 female shoppers are reached each week by The Star's products.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Daily Metro
The Daily Metro section is the best place for Central Indiana residents to know what is happening across the state and in their own backyards.
Daily Living
The Daily Living section provides pertinent information geared to the lifestyle characteristics of central Indiana adults.
Taste
Every Wednesday, advertisers reach active central Indiana adults interested in cooking and dining through The Star's special Taste section.
Go
Defined by its name, the Go! Section of The Star is aimed at active people looking for fun and exciting events throughout central Indiana.