Quick facts
- 43% have teenage children and 52% have children under the age of five.
- More than half (59%) have some college education or more.
- 66% are employed either full or part-time.
- Moms try to stay active; 42% enjoy swimming, 325 bicycling, and 26% participate in free weight or circuit training.
- Hobbies are also important with 43% being gardeners and 35% being sewers or craft enthusiasts.
- Eight out of ten are coupon users.
- Last year, 47% went to the Indiana State Fair and 56% went to the Indianapolis Zoo.
Mothers
Over 240,000 mothers with children in the home reside across central Indiana. They are constantly looking for fun activities and tips for raising children. That is why so many rely on the various Star products and sections for information and news articles related to child rearing. Utilizing The Star for your marketing campaign can help you reach this important demographic.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
IndyMoms.com
Today's busy moms want resources to help them manage their time and find the best care for their children. IndyMoms.com is central Indiana's best resource for Mom.
IndyMoms Magazine
Due to the overwhelming success of IndyMoms.com, The Star created a print edition that's targeted to busy moms througout central Indiana.
Daily Living
The Daily Living section provides pertinent information geared to the lifestyle characteristics of central Indiana adults.
Healthy Living
Each Tuesday, the Healthy Living section provides pertinent information to active adults.