Quick facts
- 17% have a household income between $100,000 and $249,000.
- 76% are homeowners. -77% are registered to vote.
- 61% are married. -65% are employed full time.
- 80% have used a credit card in the past three months.
- 50% have attended a professional sporting event in the last six months. -70% have accessed the Internet in the last month.
- 77% have life insurance coverage.
- 81% have bought from hardware stores in the last year.
Men
More than 564,000 men reside in central Indiana. Whether cating up on their favorite hometown teams, or reading about the latest business mergers, men want news they can trust. That is why so many turn to The Star for their information. By utilizing the various Star vehicles, advertisers know they are reaching men through central Indiana's number one media source.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Daily Business
Daily section covering the changes taking place in the city and state's business environment
Daily Sports
As the self-described "Amateur Sports Capital of the World" Indiana is hooked on sports and the Daily Sports section covers everything Central Indiana readers are looking for to stay ahead of the game.
Sunday Star
Each Sunday, over 700,000 central Indiana adults turn to the Sunday Star for news and a wide array of sections targeted by demographics and lifestyle interest.
Cars.com Classifieds
Every day over 25,000 cars are listed to potential buyers in Cars.com Classifieds