Quick facts
- Homeowners are 25% more likely than other central Indiana adults to have an annual household income of $150,000 or more.
- 42% have children under the age of 17 living in the home.
- 69% are employed. -60% are college educated.
- 82% have life insurance coverage.
- 81% shopped at a home accessory store in the past year.
- 16% attended a home and garden show in the past year. -Homeowners are 26% more likely than other central Indiana adults to have a money market account.
- 84% ate at a restaurant in the past week.
- 29% bought carpeting or floor covering in the past year.
Homeowners
Home-ownership provides a profitable area for a multitude of business and services to target. Homeowners tend to have higher incomes and the desire to invest in their homes. Many are raising families and looking for the latest decorating and gardening trends. With nearly 80% being reached by The Star each week, you can count on your message being seen by area homeowners.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Daily Star
Each day, over 475,000 central Indiana adults turn to the daily Star to get their news and information.
Sunday Star
Each Sunday, over 700,000 central Indiana adults turn to the Sunday Star for news and a wide array of sections targeted by demographics and lifestyle interest.
IndyStar.com
With over 33 million page views each month, IndyStar.com is central Indiana's number 1 online news source.
Go
Defined by its name, the Go! Section of The Star is aimed at active people looking for fun and exciting events throughout central Indiana.