How it works

Pick the type of customer you want to target from the list above. We'll show you some of our products and advertising bundles that will help you reach those consumers.
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Quick facts

  • 65% of boomers have an annual household income of $50,000 or more.
  • 86% are homeowners. -82% are employed.
  • 31% have children under the age of 17 living at home.
  • Boomers are 12% more likely than other Central Indiana adults to have a college education.
  • 81% use coupons regularly.
  • 82% have life insurance coverage.
  • 86% ate at a restaurant in the past week.
  • 53% garden.
  • 83% are registered to vote. -30% have an IRA.

Boomers

Touted as one of th emost influential generations in recent history, baby boomers have an enormous impact on consumer spending based on their sheer numbers alone. As they are raising their own children and amassing net worth, they represent the largest consumer buying power in the market. With over 258,000 boomers being reached each week by The Star, you can be assured your advertisement is seen by this critical market segment.

Top-performing products

Advertise in these Star Media products to connect with potential customers.
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Daily Star

Each day, over 475,000 central Indiana adults turn to the daily Star to get their news and information.
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Daily Sports

As the self-described "Amateur Sports Capital of the World" Indiana is hooked on sports and the Daily Sports section covers everything Central Indiana readers are looking for to stay ahead of the game.
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Sunday Star

Each Sunday, over 700,000 central Indiana adults turn to the Sunday Star for news and a wide array of sections targeted by demographics and lifestyle interest.
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Homescape

Each Sunday, Homescape brings agents, builders, buyers and sellers together for the most complete listing of area homes.
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StarDirect

From sophisticated marketing analysis and list generation to cost-effective design and mail services, StarDirect can handle all aspects of your direct mail campaign-- start to finish.