Quick facts
- 92% own their own home.
- Affluent adults are more than twice as likely as other central Indiana adults to hold a post-graduate degree.
- 49% have children under the age of 17 living at home.
- 83% are employed.
- 70% have taken a domestic round-trip air flight in the past year.
- 92% have used a credit card in the past three months.
- 31% belong to an exercise or health club.
- 69% make a purchase at an audio/visual store in the past year. -89% ate at a restaurant in the past week.
Affluent Adults
The Star's reach of affluent adults in central Indiana is 83%. Affluent central Indiana households have the financial freedom to enjoy the finer things in life with enough left over to invest in the future. They tend to own their own homes, are raising families, and use expendable income on leisure activities from travel to dining out. Each week, over 177,000 cental Indiana households earning more than $100,000 per year are reached by The Star, making it the top choice for advertiers targeting this key demographic.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Daily Business
Daily section covering the changes taking place in the city and state's business environment
Healthy Living
Each Tuesday, the Healthy Living section provides pertinent information to active adults.
Taste
Every Wednesday, advertisers reach active central Indiana adults interested in cooking and dining through The Star's special Taste section.
Go
Defined by its name, the Go! Section of The Star is aimed at active people looking for fun and exciting events throughout central Indiana.