Quick facts about this audience...
- 28% more likely to purchase a new house.
- Top 3 clothing stores purchased at in the past 3 months: Kohls, 46%; Wal-Mart, 45%; Target,33%.
- Top 5 department stores purchased items at in the past 12 months: Wal-Mart,62%; Target, 41%; Meijer,40%; Kohls, 34%; Dollar General, 23%.
- Lifestyle centers have become an important trend for the clothing store industry. These smaller, open-air venues offer an ambience not found in traditional large-scale shopping malls.
- Wal-Mart and Target are raising the bar in their clothing merchandise in hopes of attracting the fashion conscious consumer. The chains hope that upgraded fashion will boost both their profit margins and their image.
- Clothing retailers will face the constant need to present highly styled and desirable clothing products. Apparel is already an intensely competitive marketplace and will become more so down the road
Retail
Fueled by more retail competition, you want to be assured you message will be reached on-time for big sales or special promotions. By using The Star's sections and circulars, you will be reaching more area adults than any other media vehicle. Each week, shoppers rely on The Star to keep them abreast on the latest sale items and special retail promotions across Central Indiana.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Daily Star
Each day, over 475,000 central Indiana adults turn to the daily Star to get their news and information.
Indy.com The Magazine
Target Indy's younger, socially active adults with an ad in Indy.com the Magazine
Indy.com
Connect with Indy's active and tech savvy residents
Sunday Star
Each Sunday, over 700,000 central Indiana adults turn to the Sunday Star for news and a wide array of sections targeted by demographics and lifestyle interest.