Taste
With today's busy schedules, Central Indiana adults are dining out more and looking for ideas for quick home-cooked meals. That's why they turn to the Taste section of The Star. Taste offers a pinch of everything culinary, including recipe ideas, reviews of trendy new restaurants and information to help make healthy eating choices for the family. Advertisers know they can reach a targeted audience by promoting their products and services each Wednesday in Taste.
- Among Taste readers, 81% are homeowners.
- 41% have household incomes of $75,000 or more and 61% have some college education or more.
- More than two-thirds have some sort of investment for the future.
- Entertainment and going out are important to Taste readers. In the past three months, 54% have gone to one or more movies. In the past week, 83% have eaten at a restaurant. During the past year, 67% have shopped at a music or video store and 50% have attended a professional sporting event.
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