Saturday Home and Garden
Central Indiana residents are constantly looking for do-it-yourself ideas and ways to beautify their surroundings. With seasoned gardening writers producing articles, homeowners can find the best tricks from growing roses to winning the war against Japanese Beetles. This unique segment can efficiently be reached by advertisers targeting home and garden enthusiasts.
- Over half a million Indianapolis area adults enjoy gardening.
- 32% complete landscaping projects and 60% complete home remodeling projects each year.
- 61% of The Star's Home and Garden readers are women.
- Two-thirds of readers are married.
- They are 21% more likely to have a bachelors degree and 56% more likely to have a post-graduate degree.
- 86% are homeowners.
- 39% have household incomes over $75,000 and nearly a quarter have six-figure incomes.
SOURCES: 2008 Scarborough, R1, Indianapolis Metro, 2007 Scarborough Market Study
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