StarDirect
Whether you plan to target specific households across the country or a single household in Central Indiana, StarDirect can make it happen for you. StarDirect will generate reliable and accurate mailing lists using demographic information from one of the most complete marketing databases in the region. Also included are consumer and business-to-business data from a number of sources, including The Star's own proprietary database of subscribers. By examing consumer behaviors and lifestyles, StarDirect provides you with more qualified leads which create higher response rates.
- 43% of households across central Indiana have children under eighteen.
- 75% are homeowners.
- In the past year, a third of local adults have rented a car and two-thirds have stayed in a hotel/motel.
- 60% of the market have pets.
- 83% eat at restaurants each week.
- 87% shop at department stores each month.
- Over 92,000 plan to switch their cellular provider within the next year.
SOURCE: 2008 Scarborough, R1, Indianapolis Metro
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