ShopLocal
With rising gas prices and limited time, consumers want to make shopping quick and convenient. That's what makes ShopLocal is valuable to shoppers. One source gives them access to savings and promotions at local grocery stores, restaurants and retailers. Delivered directly to mailboxes in a targeted geography, advertisements will reach your business's most likely patrons.
- 63% of ShopLocal readers are women.
- Half have children in the households.
- Two-thirds are homeowners; however they are 12% more likely to be renters compared to the rest of the market.
- The average household income for readers is $56,675.
- Over half make furniture purchases during the span of two years.
- They are also 12% more likely to shop for furniture.
SOURCES: 2007 Scarborough Market Study
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