Daily Star
The Star provides local and regional information as well as stories covering worldwide events. It is the main news vehicle for Indianapolis and surrounding communities, delivering pertinent news and human interest stories through its varied sections. Advertisers can reach the entire market, or segments of that market, through these sections or through one of The Star's zoned publications.
- Over 490,000 adults across central Indiana read the Daily Star.
- 44% of Daily Star readers have household incomes over $75,000 and 27% earn over six figures.
- 83% of readers are homeowners.
- 84% are coupon users.
- 94% buy presciption and/or non-prescription medications.
- 87% see medical specialists in a year.
- 68% shop at audio/video stores, 56% at furniture/mattress stores and 87% at garden/home improvement stores.
- The Daily Star readers are 18% more likely to spend more than $3,000 on home improvement projects in a year.
SOURCE: 2008 Scarborough, R1, Indianapolis Metro
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