Quick facts about this audience...
- The typical household spends $1,500 in the furniture category per year.
- 68% of furniture retailers plan to target Generation X consumers in the next three to five year.
- Empty nesters spend 17% more on household furnishings.
- 33% of buyers have at least one child at home.
- 55% are married and 76% are homeowners.
- Over 641,000 Indianapolis area adults shop at furniture and mattress stores.
- Nearly $800 million is spent locally at furniture and home furnishing stores.
- Star Media reaches 77% (490,747) of furniture store shoppers 5.1 times each week.
SOURCES: Unity Marketing, Furniture Styles, Thomas Prais, 2/7/08, The Bureau of Labor Statistics, SRDS 2007 Lifestyle Market Analyst, 2007 Claritas iMark, 2008 Scarborough, R1, Indianapolis Metro
Furniture
More Central Indiana adults turn to The Star for advertising than any other media. By partnering with the experience of The Star, your advertisement will be placed in the most appropriate section, circular, or product in order to reach the furniture customer you want to target. From couches to home decor, Indianapolis and the surrounding counties rely on The Star for the latest trends and furniture advertisements.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
StarDirect
From sophisticated marketing analysis and list generation to cost-effective design and mail services, StarDirect can handle all aspects of your direct mail campaign.
Go!
Defined by its name, the Go! Section of The Star is aimed at active people looking for fun and exciting events.
Daily Star
Each day, more than 490,000 Central Indiana adults turn to The Star to get their news and information.
ShopLocal
The fastest, easiest way for those in Central Indiana to find deals at local businesses.