Quick facts about this audience...
- Average age: 44.3
- Average household income: $80,421
- Furniture shoppers are 85% more likely than the average market adult to have purchased furniture in the past 12 months as a result of mail advertising.
- 73% (452,039) read The Star each week.
- 62% (386,600) of furniture shoppers bought gift cards in the past year.
- 206,994 Adults 18+ plan to purchase furniture in the next 12 months.
- Star readers spent an average $1,405 on furniture per household with over $326 Million in the furniture market last year.
Furniture
More Central Indiana adults turn to The Star for advertising than any other media. By partnering with the experience of The Star, your advertisement will be placed in the most appropriate section, circular, or product in order to reach the furniture customer you want to target. From couches to home decor, Indianapolis and the surrounding counties rely on The Star for the latest trends and furniture advertisements.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
StarDirect
From sophisticated marketing analysis and list generation to cost-effective design and mail services, StarDirect can handle all aspects of your direct mail campaign-- start to finish.
Go
Defined by its name, the Go! Section of The Star is aimed at active people looking for fun and exciting events throughout central Indiana.
Daily Star
Each day, over 475,000 central Indiana adults turn to the daily Star to get their news and information.
ShopLocal
The fastest, easiest way to find deals at stores near you in central Indiana.