Quick facts about this audience...
Quick facts
- Average age of florist shoppers: 45.2
- Average household income: $84,085
- 60% have some college education.
- 67% are married.
- 82% are homeowners.
- 72% are employed full time.
- The daily Star reaches more than 124,000 florist shoppers while the Sunday Star reaches more than 157,000.
- 84% use coupons.
- 77% access the Internet each month.
- 88% shopped at a bookstore in the past year.
- 92% have shopped at a home accessory store in the past year.
Florist
Nothing can brighten a day more than the gift of flowers. Often a last minute purchase decision, florists need to be kept top-of-mind by potential customers. Placing your business in any of The Star's products or sections creates more name recognition when it comes time to send flowers to that special someone.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Saturday Home and Garden
The Star's Saturday Home & Garden section provides the latest decorating trends as well as tips for fixing a household problem.
IndyMoms Magazine
Due to the overwhelming success of IndyMoms.com, The Star created a print edition that's targeted to busy moms througout central Indiana.
IndyMoms.com
Today's busy moms want resources to help them manage their time and find the best care for their children. IndyMoms.com is central Indiana's best resource for Mom.
StarDirect
From sophisticated marketing analysis and list generation to cost-effective design and mail services, StarDirect can handle all aspects of your direct mail campaign-- start to finish.