Quick facts about this audience...
- Nine out of ten students own electronics.
- 94% of all travelers own electronic devices.
- 80% of electronics owners use coupons.
- Spend an average 9 hour hours on the Internet each week.
- Increases in online research and shopping are changing the face of consumer electronic with consumers being better educated before buying.
- College students have a large influence on purchases, but are still looking for good prices and socially-conscious brands.
- An increasing number of homes have digital TV and download music now, and these trends will only rise in the years ahead.
- Consumer electronics sales are consistently growing, breaking records every year, because the industry is constantly changing to provide products that consumers love and can't live without.
Electronics
Today's fast-paced consumer electronics industry is pushing products out to the market at lightening pace. Retailers need to get their advertisements in front of potential buyers faster than ever before. That is why so many count on The Star. By utilizing Star products, you can target the right consumer electronic demographic more efficiently than any other media.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
StarDirect
From sophisticated marketing analysis and list generation to cost-effective design and mail services, StarDirect can handle all aspects of your direct mail campaign.
Go
Defined by its name, the Go! Section of The Star is aimed at active people looking for fun and exciting events.
Sports
Award winning writers, dedicated athletes and die-hard fans make The Indianapolis Star's daily Sports section a must read.
ShopLocal
The fastest, easiest way for those in Central Indiana to find deals at local businesses.