Quick facts about this audience...
- 75% are homeowners.
- 55% have some college or more.
- 59% are married.
- 34% have household incomes of $75,000 or more.
- The daily Star reaches more than 471,000 department store shoppers; the Sunday Star reaches more than 694,000.
- 56% bought a gift card last year.
- 72% have shopped a shoe store in the past three months.
Department Stores
Newspapers are still the top source for customers keeping up with the latest sales and promotions at local department stores. With The Star being the most widely read newspaper in Central Indiana, department stores using it for advertising know they are using the top marketing resource. From circulars to run-of-print, The Star can help you generate more retail traffic each week.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Daily Star
Each day, over 475,000 central Indiana adults turn to the daily Star to get their news and information.
Sunday Star
Each Sunday, over 700,000 central Indiana adults turn to the Sunday Star for news and a wide array of sections targeted by demographics and lifestyle interest.
IndyStar.com
With over 33 million page views each month, IndyStar.com is central Indiana's number 1 online news source.
IndyMoms Magazine
Due to the overwhelming success of IndyMoms.com, The Star created a print edition that's targeted to busy moms througout central Indiana.