Quick facts about this audience...
- 56% have some college education or more.
- 74% are employed full time.
- 73% read The Star each week.
- 58% of central Indiana households are pet owners.
- 54% shopped at a pet store in the past 12 months. -84% use coupons.
- 76% have accessed the Internet in the past 30 days. -86% have gone to a restaurant in the past week.
- Pet owners are 20% more likely than the average market adults to have visited IndyStar.com in the past 7 days.
Pets
People love their pets and want the best sources for pampering their animal friends. Reaching Central Indiana pet owners can be best achieved through the top media resource, the Star. Whether selling supplies or grooming services, pet businesses across the city and the suburbs rely on The Star for reaching animal lovers.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
IndyPaws.com
Where pets go, their owners follow. Indianapolis residents are crazy about their animals. These furry friends are more than just pets, they're members of the family. Advertisers can reach them effectively with IndyPaws.com.
Daily Living
The Daily Living section provides pertinent information geared to the lifestyle characteristics of central Indiana adults.
Saturday Home and Garden
The Star's Saturday Home & Garden section provides the latest decorating trends as well as tips for fixing a household problem.