Quick facts about this audience...
- 31% more likely than the average market adult to buy a second home.
- Nearly half have a home mortgage.
- 29% more likely to have a home improvement loan.
- Spent an average of $728.65 on landscaping last year – that's over $242 Million in this category.
- Spent over $1.2 Billion in all home improvements last year.
- Approximately 15,000 retailers specialize in lawn and garden supplies and experience significant competition from home-improvement and mass merchandisers.
- About 91 million U.S. households perform one or more do-it-yourself indoor and outdoor lawn and garden projects which equates to about 83% of U.S. households participating in lawn and garden activities.
Lawn and Garden
Central Indiana adults take pride in their lawn and gardens. As the industry continues to grow, more are looking to area retailers for everything from flowers to backyard ponds. Reaching lawn and garden enthusiasts is easy when you use The Stars sections or products. Whether it is a spring sale or pushing snow shovels before the big storm., The Star can help get your message out across Central Indiana better than any other resource.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Saturday Home and Garden
The Star's Saturday Home & Garden section provides the latest decorating trends as well as tips for fixing a household problem.
Homescape
Each Sunday, Homescape brings agents, builders, buyers and sellers together for the most complete listing of area homes.
IndyMoms Magazine
Due to the overwhelming success of IndyMoms.com, The Star created a print edition that's targeted to busy moms througout central Indiana.
Daily Living
The Daily Living section provides pertinent information geared to the lifestyle characteristics of central Indiana adults.