Quick facts about this audience...
- 8 out of 10 use coupons each month.
- Spent an average $2,030 per household on all home improvements last year. -Annual housewares expenditures in this country are more than $65 billion.
- The major department stores are the most recognizable merchants of tableware, but mom-and-pop independent stores have thrived as well. The latter channel has been successful by establishing niches through personalized service, broadened reach and a breadth of assortments not offered at other retailers.
- Much of the recent growth in tableware sales has occurred in lifestyle stores, specialty stores and home superstores that do open-stock merchandising.
Housewares
The competitive housewares market can be a challenge to any retailer; particularly when trying to gain the attention of prospective consumers. That is why The Star is invaluable to retailers, because it gets their store noticed. The Star can place your advertisement in a product most conducive to your ideal target, making it the most effective marketing outlet.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
StarDirect
From sophisticated marketing analysis and list generation to cost-effective design and mail services, StarDirect can handle all aspects of your direct mail campaign-- start to finish.
Saturday Home and Garden
The Star's Saturday Home & Garden section provides the latest decorating trends as well as tips for fixing a household problem.
Daily Star
Each day, over 475,000 central Indiana adults turn to the daily Star to get their news and information.