Quick facts about this audience...
- Belong to a health club.
- 68% more likely than the average adult to be a NASCAR fan.
- 8 out of 10 use coupons.
- 9 out of 10 used credit cards (past 3 months).
- 30% more likely to have a home improvement loan and a home mortgage.
- While men still constitute the majority of home-improvement store customers, women are fast on the rise in this area. Younger homeowners and those who have recently bought a home are also key customer targets.
- Consumers' increased interest in upgrading their homes will keep sales increases at steady levels through the rest of this decade.
Home Improvement
Fueled by the desire to save money and a "can do" attitude, more home owners than ever before are becoming do-it-yourselfers. Whether it is painting a room or building a deck, they are rushing to home improvement stores for advice and supplies. Advertising in The Star means reaching more Central Indiana adults than any other media outlet.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Carmel Magazine
Monthly publication mailed to affluent households in Carmel ZIP Codes in Hamiliton County.
Carmel Star
The Carmel Star reaches this sophisticated and intellectual city every day.
Saturday Home and Garden
The Star's Saturday Home & Garden section provides the latest decorating trends as well as tips for fixing a household problem.
Homescape
Each Sunday, Homescape brings agents, builders, buyers and sellers together for the most complete listing of area homes.