Quick facts about this audience...
- 80% more likely than the typical market adult to shop for assisted living facilities.
- 15% more likely to buy a second home.
- 9 out of ten wear contacts or eyeglasses.
- 86% have Medicare insurance.
- 8 out of 10 are registered voters and tend to vote in local, statewide and presidential elections.
Hearing Centers
With the population continuing to grow older, more adults are seeking devices to help combat age-related issues. All the advances in hearing related items have allowed older adults to continue with activities once deemed difficult. By advertising your hearing center in The Star, you are communicating your message in Central Indiana's most widely read newspaper among older adults.
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