Quick facts about this audience...
- More likely than the typical market adult to belong to a health club.
- 50% attended professional sports events in the past 12 months.
- Spent over $1.2 Billion on all home improvements in the past 12 months.
- Top 3 reasons used medication in the past 12 months: Cold & flu, 43%; allergies, 33%; children's medicine, 25%.
- $2.7 Billion was spent in health care in Central Indiana last year. That's an average of $3,905.42 per household. The health care category is projected to grow to 5,476.94 per household in 2111.
- Hospitals are important community resources that not only contribute to the overall health of a community, but also provide economic vitality to local and regional businesses.
- Consumer-driven health care is expected to change the face of health care during the next several years and hospitals will have to adapt to the demands of this new market
Health
Hospitals and health care providers are facing stiff competition in today's market. In addition, preventive medicine is growing as adults take on a more active role in maintaining their health. By advertising in The Star, your message is received by more Central Indiana adults either seeking medical care, or finding ways to stay healthy.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Healthy Living
Each Tuesday, the Healthy Living section provides pertinent information to active adults.
StarDirect
From sophisticated marketing analysis and list generation to cost-effective design and mail services, StarDirect can handle all aspects of your direct mail campaign-- start to finish.
IndyMoms Magazine
Due to the overwhelming success of IndyMoms.com, The Star created a print edition that's targeted to busy moms througout central Indiana.
Fishers Geist Magazine
Bi-Monthly publication mailed to affluent households and families in north Marion and Hamilton County.