Quick facts about this audience...
- Keen about photography; over half own a digital camera and are considered power users of camera/photo finishing stores.
- Are twice as likely to participate in outdoor activities than the average market adult.
- Above average interest in college basketball games; attended 4 college basketball games in the past year.
- Spent over $23.7 million on athletic shoes last year.
- Fewer people are engaging in group sports, but more are showing up at health clubs and fitness centers. In fact, fitness is the only sports category that has grown significantly in recent years.
- The most significant trend in fitness over the past 15 years has been the growing number of older participants. Between 1987 and 2004, the number of health-club members aged 55 and over increased 562%, reaching 10.3 million members. Locally, 30% of fitness center members are 50+.
Fitness
People are taking a more active role in their health, primarily by engaging in a healthy lifestyle with diet and exercise. Central Indiana residents are flocking to the gym in droves and memberships at fitness clubs continue to rise. With more people turning to The Star than any other news source, fitness centers can be assured there advertisement will be seen by the area's active segment.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Carmel Magazine
Monthly publication mailed to affluent households in Carmel ZIP Codes in Hamiliton County.
Fishers Geist Magazine
Bi-Monthly publication mailed to affluent households and families in north Marion and Hamilton County.
IndyMoms Magazine
Due to the overwhelming success of IndyMoms.com, The Star created a print edition that's targeted to busy moms througout central Indiana.
StarDirect
From sophisticated marketing analysis and list generation to cost-effective design and mail services, StarDirect can handle all aspects of your direct mail campaign-- start to finish.