Quick facts about this audience...
- 99% of business section readers use a bank.
- Top 5 financial services household has at a bank: checking account, 91%; savings account, 71%; debit card, 63%; ATM card, 53%; home mortgage 41%.
- Top 3 financial investments: stocks, 36%; mutual funds, 34%; bonds, 19%.
- Even though technological advances allow banks to operate with fewer bank branches, the U.S. banking market has seen a growth in the number and location of physical branches.
- The Hispanic population is severely underserved by banking services. Nearly 50% of the population does not even have a personal checking account.
- Over the past two years, interest-only loans have grown in popularity; however, consumers must understand the ins and outs in order to avoid the risks associated with this unique type of loan.
Banking
Gone are the days when consumers went to their local banking establishment for all their financial needs. Today�s more savvy customers want the best rates and the flexibility to choose their services. By advertising in The Star, you are communicating your strengths in the best reaching media source in Central Indiana.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Daily Business
A daily section covering the changes taking place in the city and state's business environment
Sunday Star
Each Sunday, more than 700,000 Central Indiana adults turn to the Sunday Star for news and an array of sections targeted by demographics and lifestyle interest.
The Carmel Star
The Carmel Star reaches this sophisticated and intellectual city every day.
Carmel Magazine
Monthly publication mailed to affluent households in Carmel ZIP codes in Hamiliton County.