Sports
Readers of the daily Sports section look to The Star's award-winning journalists to keep them updated on their favorite team. From following the Colts along their amazing Super Bowl run to tracking the pole sitter at the Indy 500, The Star Sports section is the place to reach sports enthusiasts.
- Among readers of the daily Sports section, eight out of ten are homeowners and 57% have household incomes greater than $50,000.
- Nearly two-thirds are married.
- In the past year, 21% have attended a Colts game, another 21% an Indians game, and 20% have attended a Pacers game.
- Overall, nearly half of all daily Sports readers have attended a professional sports event.
- In the past year, 49% have shopped at a sporting goods store with 16% purchasing college apparel and 22% purchasing items with NFL logos.
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