Quick facts about this audience...
- 11% more likely than the average market adult to purchase full season sports events tickets in the next 12 months.
- Very interested in college basketball, college football, Nascar, NBA, and NFL.
- On average, entertainment seekers attend 3 college basketball games, 3 NBA games, and 2 NFL games.
- Over half attended any professional sports in the past 12 months.
- 8 out of 10 use coupons.
- Overall, the leisure industry is growing; especially in the travel sector. At the same time, Americans are looking for more meaningful experiences from their leisure-time activities.
- The time Americans devoted to work and leisure remains virtually unchanged from prior years. Weekly, they spent an average of 50 hours at work, with 19 hours reserved for leisure activities.
Entertainment
So much to do, so little time. While Central Indiana residents value their leisure time, they want to make the right choices regarding entertainment excursions. The Star can help get your message in front of people most interested in your event or venue. From promoting a festival to a new restaurant opening, more Central Indiana adults rely on The Star for their entertainment information than any other media source.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Go
Defined by its name, the Go! Section of The Star is aimed at active people looking for fun and exciting events throughout central Indiana.
Indy.com The Magazine
Target Indy's younger, socially active adults with an ad in Indy.com the Magazine
Indy.com
Connect with Indy's active and tech savvy residents
IndyMoms Magazine
Due to the overwhelming success of IndyMoms.com, The Star created a print edition that's targeted to busy moms througout central Indiana.