StarDirect
Whether you plan to target specific households across the country or a single household in Central Indiana, StarDirect can make it happen for you. StarDirect will generate reliable and accurate mailing lists using demographic information from one of the most complete marketing databases in the region. Also included are consumer and business-to-business data from a number of sources, including The Star's own proprietary database of subscribers. By examing consumer behaviors and lifestyles, StarDirect provides you with more qualified leads which lead to higher response rates.
- In central Indiana, 33% of households have incomes of $75,000 or more.
- 75% are homeowners, and 20% have lived in their residence less than two years.
- In the past year, more than half have shopped for furniture and nearly a third have shopped for carpeting or flooring.
- 58% of households are pet owners.
- StarDirect direct mail is effective, with 59% of readers making purchasing decisions based on a direct mail advertisement.
Advertise with StarDirect
Interested in advertising with StarDirect? Let us know and we'll help you find the most effective way to advertise.
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