Quick facts about this audience...
- Plan to spend an average $22,669 on a new vehicle.
- Cite price/value as the primary reason they purchased last new vehicle.
- Drove 30+ miles to purchase last new car.
- Adults planning to purchase a new car are 63% more likely than the average market adult to have used the Internet for vehicle information.
- 78.0% read The Star in the past week.
New Cars
New car shoppers actively seek out classified advertisements when they begin their search for a vehicle. That is why advertising in the Star is the best choice for reaching new car hunters without wasting money on over-coverage. By putting your advertisement in The Star, you know you are reaching consumers who are currently in the market for a new car.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Cars.com Classifieds
Every day over 25,000 cars are listed to potential buyers in Cars.com Classifieds
Daily Classifieds
Linking buyers to sellers each day, The Star's Daily Classifieds are central Indiana's largest marketplace.
StarDirect
From sophisticated marketing analysis and list generation to cost-effective design and mail services, StarDirect can handle all aspects of your direct mail campaign-- start to finish.
Sunday Classifieds
Every Sunday, the Star Classifieds section is the largest marketplace in central Indiana, from yard sales to job seekers.